How Social Media impact your Search Position?


9 min read


16th October, 2023


In the digital age, Many people now use social media websites instead of Google since they have already significantly transformed the search landscape. Search engine optimization (SEO) plays a significant role in ensuring that your website ranks well in search results, ultimately driving organic traffic. But what about the impact of social media on your search position? In this blog post, we’ll delve into the intricate relationship between social media and SEO and explore how your social media activities can influence your search ranking.

Creating Social Media Websites helps in Internet marketing

SEO might benefit indirectly by creating social media platforms. Your website’s visitor growth and search engine ranking can both be improved with your social media presence and participation. The more users who visit and interact with your website’s content, the more valuable search engines consider your site to be, and the higher your ranking can become.

Additionally, social network profiles may appear in search engine results, enhancing your online presence and bringing in additional website traffic. Social media websites may not directly affect SEO, but their presence and engagement might indirectly help websites rank better in search results.

Which social media platform has the best Google performance?

To reach your social media goals, concentrate on the social networks that appear first in Google search results. You are not required to use every available social media platform. We studied the popularity of social networks in Google search engine results pages (SERPs) and how much space they take up on the SERPs.

In the United States, only YouTube receives more traffic than Facebook. The Facebook term universe is projected to include 85.6 million keywords, with people searching for a specific website or page driving the majority of traffic. This makes sense considering that the program is designed to help users find social profiles with similar interests. Instagram is similarly well-liked in the United States (436 million users). They now have 1.8 million terms in their keyword universe, with the majority of their keywords and traffic being informative. This suggests that the vast majority of their visitors are seeking knowledge or information.

Overall, YouTube was the most popular social network across all categories. The bulk of their keywords and traffic came from informative enquiries, showing that the site is mostly utilized to learn about different topics.

Social Media Insights from Google

The majority of visitors to social networking websites come from keyword rankings and informational categories, on average. On the other side, by concentrating on phrases that drive conversions, smaller firms could compete with larger organizations. They are referred to as bottom-of-funnel keywords. Even while there is massive rivalry for rich snippets like videos and reviews, social networks still have a chance to surpass highlighted snippets like Google’s most popular articles, frequently asked questions and local packs. Focusing on business keyword categories is a quicker strategy to fight for social media market share in Google since there is less competition.

Content amplification

Assisting more people to find and appreciate your material, especially if it isn’t on page one of search results

Brand awareness

Developing your web profile via exposure, so that people will recognize your name when it comes in search results

Trust and credibility

Supporting your standing in your field, particularly when a reference leads someone to look you up online


When your material appears on other websites, the more places it can be found, the more likely it is to gain SEO-friendly inbound links (backlinks).

Local SEO

Enhancing your local visibility and rating with company profile information and client testimonials

Methods for Choosing the Best Social Media Platforms for Your Business

Given the variety of social media platforms available, it might be difficult to select the best one for your business. Since clients may use social media to find out what other customers or industry influencers are saying about your company, having a strong social media presence is essential for ranking well on SERPs and showing up in searches. To achieve this, it’s important to be present where your target audience is online and to use keywords to improve your profiles and posts.

The various social media platforms offer different benefits and are designed to reach different audiences, so it’s essential to research and tailor your content to your target audience. It is advised to have social media experts manage your online marketing activities because maintaining a social media presence takes time and effort.

Visual content is highly effective, so using videos and pictures to capture people’s interest is a great strategy to build a strong online community. You may accomplish your objectives and have a meaningful interaction with your audience by being creative, utilizing user-generated content, and utilizing graphic content.

Relationship Between YouTube and Google

Google was able to better understand user behavior and ad targeting because YouTube provided useful user data.

Google and YouTube work together in harmony. While YouTube has made use of Google’s massive resources to expand its company, Google has used YouTube’s advantages to enhance its own offers. The purchase has therefore been essential to the success of both businesses.

In all categories, YouTube was the most popular social network, according to our data. The fact that informational searches made up the bulk of their keywords and traffic demonstrated that users were drawn to the site to gain knowledge. We measured the number of videos that the site ranks for at roughly 80 million and the number of “People Also Ask…” at 4.6 million, highlighting the significance of search intent.

Relationship Between Instagram and Google

Several options exist for Instagram and Google to communicate. First, Google search results may contain Instagram profiles and posts. This can help you become more visible online and attract more people to your website or Instagram page. Additionally, the use of relevant hashtags on Instagram can help improve search engine ranking.

Instagram posts that contain a certain hashtag may show up in the search results when someone conducts a Google search for that hashtag. As a result, adding relevant hashtags to your Instagram photos might help you become more visible online and draw more people to your website. Finally, Instagram’s emphasis on visual material makes it a great platform for producing and disseminating visually rich information that is search engine friendly. You can boost your content’s search engine rating and exposure on Instagram and Google by utilizing high-quality photos and videos and providing pertinent alt text and descriptions.

Facebook and its Relationship With Google

One of the major companies in the tech sector is Facebook, and the other is Google. They have a complicated connection even though they compete in various areas.

Google’s main rival in the advertising market is Facebook. Similar targeting and ad placement options are available on Facebook’s advertising platform as on Google. Actually, Facebook has been increasing its ad income more quickly than Google. The partnership between Facebook and Google is also advantageous to both parties.

Facebook pages and postings are indexed by Google and shown in search results. Therefore, having a lively and interesting Facebook profile may increase your online presence and increase visitors to your website. Google Analytics may then be used to monitor and assess Facebook traffic.

Additionally, throughout the years, Facebook and Google have collaborated on a number of projects. For instance, a relationship between Google and Facebook that used to give search results within Facebook’s platform expired in 2019.


Traffic is largely increased through social media by making your brand and content more visible.

CodeWhiz Solutions believes that doing so will definitely increase your overall SEO success.